Turn Client Interviews into Blog Posts (Repurpose Content Fast)

You just finished a 45-minute client interview. Inside that recording is enough material for 3-5 blog posts, social media content, and email newsletters.

Most writers let that gold sit on a hard drive forever. Here's how to extract it in under an hour.

1 Interview = 3-5 Blog Posts = 10+ Social Posts = 2-3 Newsletter Sections

Why Interviews Are Content Goldmines

  • Original quotes — Content no competitor has
  • Real stories — Not generic advice, actual experiences
  • Expert credibility — The client's expertise backs your writing
  • Multiple angles — One conversation contains many topics

What You Need

  • Recording: Zoom, Google Meet, or Descript's built-in recorder
  • Transcription: Descript (auto-transcribes + lets you edit)
  • 45-60 minutes: To process the content

Descript: Transcribe in Minutes, Not Hours

Upload your recording, get an instant transcript. Edit by deleting text. Free plan: 1 hour/month.

Try Descript Free →

Step 1: Record with Intention (During the Interview)

Before you even start processing, set yourself up for success during the interview:

  • Ask open-ended questions: "Tell me about..." "Walk me through..." "What happened when..."
  • Let them ramble: The gold is often in tangents
  • Note timestamps: When they say something great, jot down the time
  • Ask for specifics: "Can you give me an example?" "What numbers did you see?"

Step 2: Import and Transcribe (5 min)

  1. Open Descript and create a new project
  2. Drag your recording file into the project
  3. Descript automatically transcribes (usually 2-3 minutes for an hour)
  4. Do a quick accuracy check — fix any obvious errors

Pro tip: If you used MeetGeek for the call, you already have a transcript. Export and import into Descript for editing.

Step 3: Identify 3-5 Distinct Topics (10 min)

Scan through the transcript and look for:

  • Origin stories: How they got started, pivotal moments
  • Challenges overcome: Problems they faced and solved
  • Process explanations: How they do something step-by-step
  • Results and metrics: Numbers, growth, outcomes
  • Contrarian takes: Opinions that challenge conventional wisdom
  • Tools and tactics: Specific things they use or recommend

Example: One Interview → 4 Blog Posts

Interview with a marketing director about content strategy:

  1. Post 1: "How [Company] Grew Blog Traffic 300% in 6 Months" (results story)
  2. Post 2: "The Content Calendar System That Actually Works" (process)
  3. Post 3: "Why [Director] Stopped Chasing Viral Content" (contrarian take)
  4. Post 4: "5 Tools This Marketing Team Can't Live Without" (tools)

Step 4: Extract the Best Quotes (15 min)

For each topic you identified, find 3-5 strong quotes:

  • Specific numbers or results
  • Vivid language or analogies
  • Emotional moments or turning points
  • Actionable advice

In Descript: Highlight the quote text. Use Cmd/Ctrl+C to copy. Or use the "Highlights" feature to mark sections.

Step 5: Write the Posts (30-45 min per post)

Now you have the easy part — the structure writes itself:

Blog Post Template

  1. Hook: Start with the most compelling quote or result
  2. Context: Who is this person? Why should readers care?
  3. The story/process: Walk through the narrative using their words
  4. Key quotes: Block-quote the best 2-3 quotes
  5. Takeaways: What can readers apply?
  6. CTA: Link to relevant resources or services

Speed Up Your Process

Descript's text-based editing means you can cut, rearrange, and clean up interviews by editing text — not scrubbing through audio.

Edit Interviews Faster →

Bonus: Repurpose Even Further

Each blog post can become:

  • 3-5 LinkedIn posts: Pull individual quotes with commentary
  • Twitter/X thread: Key takeaways as a thread
  • Newsletter section: Excerpt with link to full post
  • Video clips: If you recorded video, Descript can export highlight clips

1 hour interview + 1 hour processing = 4 blog posts + 15 social posts

That's 2 weeks of content from 2 hours of work.

Common Mistakes to Avoid

  • Don't over-edit quotes: Keep their authentic voice. Clean up "ums" but preserve personality.
  • Don't make it about you: The interviewee is the expert. You're the conduit.
  • Don't skip approval: Always let them review quotes before publishing.
  • Don't bury the lead: Start with the most interesting part, not chronologically.

FAQ

How long should the interview be?

30-60 minutes is ideal. Shorter interviews often lack depth. Longer ones have too much to process. Aim for 45 minutes.

What if the audio quality is bad?

Descript's "Studio Sound" feature can clean up audio significantly. It removes background noise and enhances voices. Not perfect, but helps a lot.

Should I send the transcript to the client for review?

Always send finished blog posts for approval, especially if using direct quotes. You can also offer to let them add/clarify anything.

Can I use this for podcast interviews too?

Absolutely. Same process. You can also use Descript to edit the interview into a podcast episode — it's what the tool was built for.

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